I started by drafting machinery parts and drawing diagrams for owner's manuals.  It's great work but industry standards confine creativity.  I needed to find something that gave me freedom to express myself so I started making small signs.

With the advent of CAD sign making systems, the industry became very competitive and I knew I would need to find a niche right away.  There were a lot of sign companies out there but not all were capable of designing nice signs.  I began marketing my design skills to the companies I knew could use a designer but couldn't necessarily afford one.  I kept fair prices and turned my work around in a timely manner which kept most of the clients happy, most of the time.

When I am invited to work with a company and help them develop their identity, I consider it an honor and a compliment that they have chosen me as their designer.   I value their trust and find great satisfaction knowing I can provide them with quality, appealing artwork that meets their needs.